Free webinar · Online
Learn to Invest in the Stock Market
An introductory session to understand how the stock market works, the role of stocks and bonds, and how to start analyzing an investment with sound judgment.
Registration takes place on the official platform of Universidad Técnica Particular de Loja.
For a smoother registration experience, we recommend completing your registration on a computer.

Professor
Jordi Sebastià Tomàs, CFA, CEFA
LinkedIn profile — Jordi Sebastià Tomàs (opens in a new tab)
- Date
- October 13, 2026
- Time
- 13:00, Ecuador time (UTC−5)
- Level
- Introductory
- Duration
- 1 hour and 30 minutes
- Format
- Online
- Registration
- Free
The webinar takes place on October 13, 2026, 13:00, Ecuador time (UTC−5).
Register for free
Registration takes place on the official platform of Universidad Técnica Particular de Loja.
For a smoother registration experience, we recommend completing your registration on a computer.
Registration for this session is closed.
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Content
What you will learn
How the stock market works
Understand the role of stock exchanges and capital markets, and why companies and governments issue stocks and bonds.
Stocks, bonds, return and risk
Tell the main financial instruments apart and relate expected return, risk and time horizon.
How to analyze a stock
Identify the essentials of fundamental analysis: business model, growth, competitive advantage, leverage, cash flow, valuation and risks.
Case study: Alphabet/Google
Analyze how Google generates revenue, its main competitive strengths, growth opportunities and risks.
How to make an investment
Learn what a broker does and how to assess its regulation, fees, custody and withdrawal arrangements, and watch an educational demonstration of how a stock is bought.
The webinar is for educational purposes only. It does not constitute financial advice, an investment recommendation or the promotion of any specific financial intermediary.
Webinar professor

Professor, Capital Markets Foundations
Jordi Sebastià Tomàs, CFA, CEFA
He has more than 10 years of experience managing equity portfolios. He currently works at Solventis and is an adjunct professor at CFA Society Spain. He previously worked at European asset managers such as Gesiuris.
He holds a degree in Business Administration and Management from the Universitat Rovira i Virgili, a master's degree in Finance from the Institut d'Estudis Financers (IEF) and a master's degree in Financial Markets from the Universitat de Barcelona. He earned the CFA designation in 2022 and holds the Certified European Financial Analyst (CEFA) and European Financial Advisor (EFPA) certifications.
LinkedIn profile — Jordi Sebastià Tomàs (opens in a new tab)
References to professional and academic backgrounds describe individual past or current experience. They do not imply any relationship with, sponsorship by or endorsement of IAAFI® by the organizations mentioned.
How it works
From registration to the session
Register
Select “Register for Free Here”. The official platform of Universidad Técnica Particular de Loja will open.
Complete your registration
Fill in your details there. UTPL manages registration and access to the session.
Join
The webinar takes place on October 13, 2026, 13:00, Ecuador time (UTC−5).
Registration takes place on the official platform of Universidad Técnica Particular de Loja.
For a smoother registration experience, we recommend completing your registration on a computer.
After the webinar
Continue with Capital Markets Foundations.
If you want to go deeper into equity and fixed income, the 25-hour program starts on November 30, 2026.
